Customer Relationship Management (CRM)

Effective customer relationship management (CRM) is essential for building long-term success in e-commerce. This course focuses on how to implement CRM strategies using popular software tools like Salesforce and HubSpot. You’ll learn how to segment customers, personalize communications, automate sales funnels, and track customer behaviors to improve retention and lifetime value. By mastering CRM, you’ll enhance customer experiences, drive repeat purchases, and increase your revenue.